Why Peer-to-Peer Review Sites Are Your Best Resource For Purchasing New Tech
Purchasing new tech can be daunting: influence buying behavior and purchasing decisions with third-party validation
Business lives online – from product offerings and services to consumer opinions and experiences. From news articles, company websites, and peer review sites, the global digital knowledge base is constantly growing in this new digital era.
Just as businesses have digitally evolved, so have purchasing strategies. Buyers now have access to more information online and are turning to peer-to-peer review sites, like G2 and Capterra, to gain unbiased perspectives from third-party validation. In fact, about 95% of customers read reviews before making a purchase, according to Powerreviews. Purchasing new tech has drastically changed, and peer-to-peer review sites are proving to be the best resource for these critical business decisions.
The power of online reviewing sites in the buying process
There’s no hiding it, the buying process has evolved, and arguably for the better. 86% of software buyers use peer review sites when buying software and 92% of B2B buyers are more likely to purchase software after reading a trusted review! Buyers are moving away from reviewing traditional biased vendor documentation, like white papers, reports, and case studies, and moving towards trustworthy resources – peers!
When consumers initially enter the buying process, they traditionally spend time educating themselves on the market. Usually, that research begins with Google, which in most cases, leads to popular reviewing sites like G2. These sites in turn introduce buyers to the array of technology available across various industries.
Once buyers have become familiar with different solutions available within their respective markets, they can begin evaluating competitors based on pricing, free trials, available features, reviews, and much more! In fact, 72% of customers won’t take any buying action until they’ve read reviews, according to Testimonial Engine, placing a greater emphasis on peer reviews and the impact they make within the buying process.
Finally, as a consumer is ready to make a buying decision, they are generally deciding between a select few tech options. This is where peer reviews become even more critical in the buying process. 18% of customers actively seek out negative reviews according to PowerofReviews which is why it is important to actively seek customer reviews. If a customer has recently encountered negative reviews, there’s a good chance a buyer will seek alternative solutions with positive reviews from the last three months. In fact, about 85% of consumers consider any review older than three months to be irrelevant.
Build trust and a customer base
Building credibility online on popular reviewing sites also helps your business gain additional visibility, leading to higher opportunities for generating more business.
All in all, placing an emphasis on peer-to-peer review sites also means you put an emphasis on your current customer base. When your customer base speaks highly of your service or product in the digital space, buyers are more likely to purchase.
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